Domain Name

Choosing the right domain name may seem difficult. In fact, many people take little care when selecting the name that will represent their website and then pay later when that name is either hard to remember or too long for customers to find. Here are a few questions to ask yourself to ensure the name you have chosen is best for your business.

Is the Name Relevant to Your Business?
You may think that this is a given but you have to ensure that the name you choose works for the business that you are running. Cute names are fine for sites that sport pictures of kittens but if you are selling sports memorabilia then you want to select a name that reflects what your site is really about.

Is the Name Memorable?
While you certainly want to ensure that the name is relevant, it also has to be easy for customers to remember. Make sure that your chosen domain name is something that your customers will be able to remember easily.

Is It Short and Sweet?
Studies have shown that consumers are much more likely to head to websites that have short names. Keep the name as short as possible but still to the point of your site. If for instance you are selling shoes then something like shoes.com as opposed to buyyourshoeshere.com is better.

Does the Name Reflect Your Customers’ Needs?
This is an important factor to consider. You want to be certain that your domain name is one that your customers will appreciate. You have to consider whether you want your name to be casual or if you need a more professional tone.

Does the Name Have the Right Extension?
This is another important factor. You have a number of extensions to choose from and you have to be certain that you are selecting the right one. Most people automatically go to .com sites as default but there are others that may be better for your site.

This article was written by Custard Media. For professional and effective website marketing, contact Custard Media UK.