Website loading time has recently become one of the factors Google takes into consideration when ranking a site in its search results. Whether you decide to create your website all by yourself or opt-in for hiring some popular web designers, this is now one of the things you should work upon when trying to optimise your site.

A faster loading website is not better only from a search engine optimisation perspective but it is also more user-friendly and can definitely drive more conversions/sales to your products or services. Here are some tips to make your site load faster and get higher positions in Google:

1.      Carefully choose your hosting provider

Although you can easily get decent hosting for incredible prices like $2/month, you will probably not get the quality you might be looking for. There are many shared hosting services offering great packages for lower prices and as well, for those with bigger pockets a VPS or dedicated server can be an option. Just make sure you are reading some reviews before opting for a hosting provider.

2.      Less plugins, faster website

If you have a website built on the WordPress platform, using many plugins can definitely slow it down so try to keep their numbers as low as possible. Moreover, if you have plugins that are disabled you would better remove them and install only when you need them.

3.      Optimised and compacted images

Probably the best choices for images are GIFs, however when you will need photos you will only find them in JPG and PNG. The last option seems to be not the best move you might do so try as much as possible to use compressed JPG images and you shall be fine.

4.      Caching

Whether you are using a WordPress site or not, caching your website is probably a smart move in order to make it load faster. For the first option, there are always great plugins like WP Super Cache that can be used; for the second instance enable PHP caching so that your website’s loading speed will definitely increase.